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LEAD BY DESIGN

How do you know if you’re truly an effective leader?
What kind of leader do you aspire to become?
And what’s your plan to make that vision a reality?

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HI, I'M JASON BILLOWS.

For close to two decades, I’ve helped hundreds of ambitious entrepreneurs and executives become more effective leaders.

THE RESULT?

Thriving companies, empowered teams, and leaders with the clarity and bandwidth to focus on what matters most — in business and at home.

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Working with Jason has been a game changer. He helped me break down complex challenges into clear, actionable steps that I could implement immediately. The most significant change has been in how I lead — I’ve regained a sense of clarity and control, and I’m making decisions with confidence. That shift has empowered my team and transformed how I show up as a leader. He’s truly a master of his craft and consistently exceeds my expectations.

Steve Simon, Founder/CEO
Fifth Group Restaurants, Atlanta, GA

LEAD BY DESIGN, NOT BY DEFAULT

Even strong, ambitious leaders can become the bottleneck in their business when they lead by default. Your team depends too heavily on you, growth slows, and you end up drained — with little time or energy left for what matters most.

Default leadership happens when:

  • You don’t know how effective your leadership really is, or how to measure it.
  • You aren’t clear on the kind of leader you want to be, or what your business and team truly need.
  • You have a vision for your leadership, but no clear plan to grow into it.
  • You have a plan, but no trusted guide to support and challenge you along the way.
Woman in business and leadership

But when you lead by design, everything changes. You expand your leadership capacity, scale your business with clarity, empower your team to perform at their best, and become the leader your company, team, and family need.

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Chris Mulvaney

CEO, CMDS

“Jason has a unique ability to cut through the noise and bring clarity, which has been game-changing for both my mindset and my leadership. If you want a coach who not only holds you accountable but also helps you grow as a leader and as a person, Jason is the real deal.”

Perry Gladstone 

Executive Coach, Author, Speaker 

“Jason has an amazing ability to chart a clear path to measurable goals and equip leaders with simple, effective tools to get there. If you’re serious about results and want strategy made simple, he’s the coach to call.”

Nigel Thomas

Founder, Simplify Management

“Jason’s coaching is collaborative and grounded. He brings structure and clarity without rigidity, and his deep toolkit always provides the right resource, question, or perspective for any challenge I bring. He’s walked this path himself, and that experience comes through in every session.”

TAKE THE L.E.A.D.

With the right frameworks, skills, and guidance, you can design a leadership blueprint that empowers you to scale your business, elevate your team, and step fully into the leader you were meant to be.

That’s why I created the L.E.A.D. Framework™ — a simple but powerful process to help you:

Look honestly at the results you’re getting in every area of business and life.

Evaluate how your leadership is creating those results — and where it’s holding you back.

Architect a clear, customized blueprint to become the most effective and authentic leader you can be.

Do what matters most with bold, consistent action to level up your leadership and your impact.

With L.E.A.D., you’ll stop leading by default and start leading by design — with confidence, clarity, and purpose. The result is a leadership blueprint that aligns with your values, fits your unique circumstances, and fuels both your business and your life.
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Dave Hale, CEO
Craft & Crew

“Before working with Jason, I felt like I was barely keeping my head above water. The business was chaotic, my role lacked clarity, and I had an overwhelming sense that I didn’t own my business—it owned me. I was constantly reacting instead of leading, and it was taking a toll on both my professional and personal life.

What drew me to Jason was his unique combination of life-coaching expertise and real entrepreneurial experience. He wasn’t just speaking from theory—he had walked the path himself. That blend made his guidance practical, grounded, and immediately impactful.

Working with Jason brought a level of accountability and focus I hadn’t had before. He gave me tangible tools to face the issues I had been avoiding and supported me in developing the discipline to use them consistently. The results have been transformative: I’m prioritizing what truly matters, the business is performing better financially, and for the first time in years, I feel a genuine sense of work-life balance.

If you’re a founder or executive feeling overwhelmed, stuck, or disconnected from the business you’ve built, working with Jason will be the best decision you ever make. He’s not just a coach—he’s a partner who helps you lead with intention and live with purpose.”

YOUR NEXT STEPS

You’re still here because something inside you knows you’re leaving too much potential untapped, and you’re capable of becoming a far more effective leader.

Your company, your team, your family — and most importantly, you — deserve the best version of you as a leader. Don’t risk trying to figure it out on your own. The cost of default leadership is too high.

Let’s design the path forward — one that empowers your team, accelerates your business, and gives you the clarity, confidence, and freedom to make your mark.

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